Marketing

Marketing plan

üPlace Strategy

The operation of our business will be located in parking area of the UAE University. Actually we will have the main office outside the company and a store in the University which will rent our company 1000 parkings.

üPromotion Strategy

Help the environment and society by providing environment cleaning machines.

To be the best choice for students and instructors who want to save time and efforts.

Achieve more sales by developing our services some Privileges especially to students.

Achieve better than other competitors by providing our services in institutions.

üPromotion Plan

We will use many ways to communicate our promotional message. The advertising media we will use are social networks (twitter and Facebook) and UAEU website and webmail. We will monitor and evaluate the effectiveness of media by observing our objectives through what-if analysis and by observing the increasing sales and customers.

üPricing Plan

To determine the price of our services we use cost-plus pricing strategy. We calculate the cost of services and add on a percentage (profit) to that price to give the selling price.

ü Message:

Have a good day with our Smart valet parking services, save time and efforts for parking and cleaning and get 2% off!

Competition analysis

ü Strength:

- The company specialized to serve the universities and colleges.

- our ability to consistently provide exceptional customer service during the working hours.

- Provide the services for students with appropriate commission taking into account the company's profits.

- It will be easy to advertise for our services due to the limited number of customers.

- Accept paying using the credit cards.

- Use eco-friendly materials and equipment for cars wash

ü Weakness:

- The number of customers is limited

- No earnings during the weekend

- The limited number of the rented parking’s.

We have some rival companies in terms of the type of services that we offer such as:

· WOW car wash & valet parking services L.L.C

· Elite Valet Parking Services in Dubai

· Speed park company

They provide the services in the shopping centers, hotels, hospitals and some private companies. We are different from them because we provide the services in the universities and colleges. WOW company is more like us because they provide a valet parking and car wash.